a regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.
add new material to or regularly update a blog.
“it’s over a week since I last blogged”
It’s that simple…. regularly updated website or webpage. Consistency is the key, blogging on a regular basis keeps people coming back to see what else you have to say.
The sentence used in the example “it’s over a week since I last blogged” is HUGE; if you only talked to your best friend every couple weeks, or worse once a year… would they take much interest in you?
Conversational and informal is the next piece; people want to feel like you are talking to them, you’re telling them a story directly relating to them.
Do you have prospective clients coming to you, talking to you like they know you, know all about your business and believe in your reputation? Have they read recent recommendations from previous clients and wedding professionals you work with?
Part of blogging is Search Engine Optimization; using the correct words, links and tags to drive traffic toward your website / blog so you can be found in search engines. But also using content that brands you as the expert in your field, that educates your prospective clients and attracts the press; and opens up a conversation so people want to engage with you and find out more.