Who are you?

Lately, I’ve been spending a lot of time reading wedding blogs; planners, venues, caterers, bakers, you name it I’ve looked at their websites and blogs.

I’m truly astounded at the number of businesses who claim “we are the top (fill in your favorite service) in our area”, ‘we provide personalized service and treat your wedding just like it was our own wedding”, “our team will hold your hand step by step throughout the planning process”

WHO?

Wedding ghost - blogger - wedding blogger - weddings - wedding planner - Master Wedding Planner - wedding blog

Who are you? I’m not sure about you, but I really like buying things and doing business with people I know (and like). Do you like when my server tells you their name! I like when my doctor or the guy at the garage introduces themselves.

Your first introduction to a prospective client is your website and your blog… you want to introduce yourself to them, connect with them and you want them to feel like they know you and trust you.

Additionally, including things like your name, the name of your business, the service you provide and the area you work in helps people searching the internet know they have the right site and it helps search engines catalogue you. They can’t find you if you don’t tell them about you.

“Master Wedding Planner, Mark Kingsdorf, is the owner of Wedding Ghost a freelance writer and blogger based in St Petersburg Florida; Mark writes blog and website content for wedding planners and wedding and event professionals across the country.”

Immediately you know who I am, what my credentials are, the name of my business and what services I provide. There are lots of words related to my business that attract search engines. {freelance writer, blogger, Master Wedding Planner, wedding, event professionals} not to mention my name and the business name.

An “About Us” page on your website or using several blog posts to introduce yourself and your team is a great way to really allow prospective clients to get to know you; I mean REALLY get to know you. Ideally, you want them to see a glimpse into your ‘Authentic Self’ so they can connect with you on an emotional level.

I lost my mother in my late 20’s, after battling breast cancer for more than a decade, I never ceased to amaze me when a bride or a mom commented on this fact during the planning process or our first meeting. Sharing in my biography that I founded a charity wedding cake competition in Philadelphia, Let Them Eat Cake, for City of Hope Cancer Center engaged people (both clients and other wedding professionals) who had an emotional connection to this cause.

On a much lighter side, the blog post featuring our West Highland Terrier, Saphi, was probably one of the most comments on blogs in my career. It appears there are LOTS of dog lovers out there!

saphi

It can be accomplished is a short Q & A format; writing a portion of your text in third person allows you to occasionally reinforce your name (branding you as an expert) and the name of your business and position in the market. It also makes it easier to talk about yourself when you write in third person too!

I’ve included comments on my passion for travel, my love of pizza (OK, it might be a bit of an obsession), my background as a chef and passion for healthy cooking, Disney, Yelp!, pets and my husband Chuck.

I love the people that sharing myself has attracted to my business; whether it was couples and families when I owned The Queen of Hearts Wedding Consultants or wedding and event professionals since launching Wedding Ghost.

Let people into your world, tell them about you, your business and the key players they will likely meet when working with you…You’ll find you attract people who are already invested in building a relationship with you.

 

 

 

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