Good blogging has two distinct parts… Good content and search ability.
Good content is anything that your prospective clients, fellow wedding and event professionals and the press might find interesting. It can range from Real Weddings and Events, to helpful tips on whatever service you might provide, talking about trends in your area of expertise to “Top 10” lists that readers might find helpful.
What engages the clients in your target market? Are your wedding couples looking for a unique experience or a fun interesting location?
A few weeks ago, I spent the day at our local zoo – while this might not seem like anything that applies to a guy who is a ghost writer for wedding and event professionals; you’d be 1000% wrong.
The zoo has some fun, interesting options for something like a rehearsal dinner; imagine your family and friends enjoying dinner in a space overlooking a lawn filled with giraffe, zebra and elephants. How about bringing two families together with a scavenger hunt after dinner?
The zoo was decorated for Christmas and filled with beautiful Christmas trees; each area had a business as a sponsor. Some were small businesses and others large corporations; some were adorned with pretty decorations and others included amazing branding for their business.
Imagine blogging about your company being part of a charitable event or fundraiser and connecting with prospective clients with similar interests.
The second part of a good blog is search ability; does the blog post include words that people are searching for?
Being able to tell the same story about the Tampa Lowry Park Zoo helps you get catalogued in search engines when anyone is searching those terms; whether it is for leisure, or planning a wedding or event. Think of the plusses if you already do weddings and events there, or want to get on their radar. Including words like Tampa Bay Wedding (insert profession – planning, photography, floral design, film making, etc.) all help to get your business found on the internet.
Blogging about your team donating decorations to support the Tampa Lowry Park Zoo along with Tampa International Airport, Panera Bread, Aloft Hotel Tampa links your business to things in your region people are searching for regardless of the reason.
Knowing how to weave a story about you and your company that is interesting, engages prospective clients and has terms that people are searching for will increase your visibility with clients and on the internet.