When doing research for an upcoming presentation, I always like to look at the list of attendees. I look to see how many are from large companies who might not have blogs, who blogs, how often people are blogging and who blogs well.
Those who set up a blog, write an introduction and never blog again rarely surprises me. I am also not surprised by people who toss up a bunch of images, add two sentences and nothing more.
However, the one thing that STUNS ME, are the people who blog consistently but do not blog about anything that ties back to their business.
One of the recent blogs I read talked about national data, and what I will call “DYI hazards” in their industry. This provided the opportunity to discuss how their company could help mitigate these hazards or talk about their team and what sets them apart…and they did NOTHING!
If you are going to blog about ANYTHING, national data, trends, planning tips, ANYTHING… relate it back to your business, focus on how you and your team exceed the standard or products and services you offer that tie into the data.
Blogging for the sake of blogging and filling space is a waste of your time and energy. Prospective clients will stop coming back because the first thing they look at is ‘What’s In It For Me’?
If you are not relating the information back to your city or region, including search words to make people find you in the area you serve, it is a waste.
At a minimum, tie the article back into a call for action that brings in your location, the name of your business and a hyperlink to an email for more information or your phone number.
Email me today to talk about consultations to help you improve the way you blog and how to improve your SEO.