What you put out you attract!
When was the last time you looked at the gallery of work you share on your website and social media? I mean really, really looked at it?
When I had my wedding planning company, I had a bride who liked the style of a vendor’s work but had some concerns as none of this vendors work showed curvy women.
If I break it down to the most basic level, it looks like this. If all of the work you feature on your wedding business website is of basic, DIY looking weddings; you are very likely to continue to attract reasonably basic, DIY weddings. The price point you can charge will typically remain reasonably low as well.
The reason being is that higher-end clients, clients who may have booked venues with higher package prices will not see the wedding they envision reflected in your portfolio.
As your business begins to grow focus on showcasing work that is more décor and detail intensive, more opulent linens, more ornate wedding cakes and be sure to mix them up. 2018 might be the year of the purple wedding; however showcasing different color palettes create broader interest as well.
Now that I have been PC for as long as I can stand.
The vendor I had mentioned was someone I had worked with many times but never really looked at the body of work on their site. I was astonished to see that all of their galleries showed size 00, blond, petite, white women… so I called him on it.
Does your portfolio show African American couples, South Asian couples, Latino couples, Jewish couples?
Is your language inclusive to make same-sex couples feel comfortable? I’ve found that unless I am talking about a specific wedding with a bride and groom, I refrain from using terms like the bridal party or bridal suite. Instead, I opt for gender inclusive terms such as the wedding party and a ready room.
If my husband and I were looking for vendors for our wedding and saw no same-sex couples and the entire site referred to bride and groom; we would have probably moved on. Much the same way my African American, curvy bride saw no one that looked like her on the vendor’s website.
The bottom line is that diversifying the weddings you showcase will help you attract additional clients from varying orientations, ethnic and religious backgrounds.
So at the end of the day attracting more business is the primary business goal for most people I know.