Confucius once said:
The beginning of wisdom is to call things by their proper name.
And, this could not be truer when it comes to branding your business and especially concerning your website and blogging.
When I launched my wedding planning company in 2000, I very specifically chose the name, mostly because of the need to register it with the Commonwealth of Pennsylvania.
I chose the name The Queen of Hearts Wedding Consultants because there was already a company called Queen of Hearts and a catering company with a similar name.
It was a long name, but it was mine; we shortened it to QOHWeddings for our URL because we were afraid that people wouldn’t type out the whole name. Websites were still pretty new, and I was naïve.
But, in every situation we spelled it out entirely; so we wouldn’t be confused with anyone else.
Recently, I’ve seen businesses shortening their company names on their website or their blogs.
I get it, I’m a LOL and TTYL junky when I instant message or text with friends and colleagues.
However, search engines don’t get it. Shortening it to QOH and Queen of Hearts would have been easy, but it would have confused web crawlers cataloging our writing.
Potential clients were not searching QOH, people searching for the caterer were probably searching Queen of Hearts, and I’m sure people searching for a Juice Newton song were too.
Every time search engines cataloged our writing, our name written out entirely helped our SEO and visibility on the internet.
Don’t get cute by referring to your business in slang or initials. It’s not benefitting your business, and unfortunately, some of the best attributes of your business and all of your blogging efforts might go uncatalogued.