As I look at more and more wedding professional’s blogs and web content, I quickly realize that most are swimming in the deep end of the pool, barely treading water actually.
With a little work, they could be swimming in a much shallower pool with fewer people.
So, what exactly does that mean?
It means that I am STUNNED at the number of wedding professionals who don’t mention the city or region where they do business anywhere on their website.
Except maybe once, in tiny letters at the bottom of their contact page… maybe.
That means that if you are a wedding planner, and you are not including your location in your home page text (you do have text on your homepage don’t you?), the internet is now lumping you in with every other wedding planner in the world.
Narrow the search by talking about locations of where you are working on your gallery, or in the descriptive keywords on your blog.
Text on every page of your website is critical; web crawlers read each page as a separate entity.
Infusing each page with descriptive text that talks about where you are doing business will get you noticed by search engines.
So make your way into the shallow end of the pool instead of treading water in the deep end!
Need help with creating new search engine friendly content for your wedding or event company’s website?
Wedding Ghost can help!
Call me at 215-421-1295 to talk about affordable ways to refresh your site.