What obstacles do you put in front of potential clients that might be driving business away?
This year I took a card from our church’s “Christmas Giving Tree.” The card was an easy gift to fill – “Gift cards for fast food such as…,” and it listed a few companies by name.
So, I set out to a few fast food restaurants and had no issues getting gift cards. I was headed to an appointment later that day and saw a Burger King.
When I went in and tried to purchase a gift card the manager told me that they were sold out, had been for a while and didn’t know when they would get more cards.
At the time it was fewer than 12 days from Christmas! Not the time to be out of gift cards!
A few days later, I was out and saw another Burger King. I parked, went in, and stood in line only to find out THEY had none.
Needless to say, I’m not going back to Burger King anytime soon. They made it too hard to do business with them.
In most cases the first barrier to doing business with wedding professionals is accessibility.
You cannot imagine how many times, in the past, I have gone to a wedding professional’s website only to struggle with finding contact information, only finding a contact form.
Nothing else, no email address, no phone number…NOTHING!
Most people don’t want to take the time to fill out a form. When I owned a wedding planning company or was a Director of Weddings for a resort; I certainly didn’t want to fill out a form to refer you business.
Put your email and phone number multiple places on your website so clients can find you; ideally on every page.
The second biggest barrier tends to be how you respond to potential clients. If they email you, email them back. If they wanted to talk to you on the phone, they would have called.
I’ve even gone as far as listing a phone number where potential clients can text. Working with millennials texting is HUGE to be able to communicate with them in a method they are most comfortable using.
You want to remove as many barriers to doing business with you as possible.
Look at your website like a potential client and see how easy it is to do business with you.
Better yet ask a millennial.