No, I’m not talking about riding the London Tube when I say mind the gap.
It’s wedding award season so I’m talking about taking a serious look at how you display any of the “Best Of” awards you might receive.
If you have ever walked into a restaurant and seen them proudly displaying a Best Of Award from 2010; you might have some idea what I’m talking about.
My brain automatically skips from whatever is in front of me in the restaurant to what have they done wrong in the last nine years that they have not won again. Not even once in nine years?
Did they just stop displaying them? Do they have new owners? Has it really gone downhill? Do I really want to eat here?
Same thing with wedding businesses!
If you have won a wedding award in the past and have a gap of more than one year before receiving that award again; get rid of the old ones!
That gap of two years or more may be enough to wipe out all of the positive juju your beautiful website, social media, and blogging have put in front of a couple.
Be proud that you have won the recent awards and move on from there!