What Story Are You Telling?

As a blogger and content creator for several national wedding websites, I see submissions from wedding pros daily.

Unfortunately, too many times, I see images that don’t support the story the wedding pro is submitting.

Bride and groom in the garden, bride, and groom exchanging wedding vows, the bride and groom’s wedding portraits and bride and groom at sweetheart table does not create engaging content.

selecting images to support your blog post - bride and groom - tell the story of the wedding day

It also does nothing to connect you to other wedding pros, build SEO and rarely showcases your work, unless you seel gowns and formalwear.

When submitting for publication images that support the details, you are talking about is a must. For your own website, you need to be mindful of a few other points.

Pick images that support your story and show interesting details that make that couple unique.

Show wedding details and create a narrative that includes things that your company provided. If you are a wedding venue, show your property and unique spaces. If you are a caterer show food items, food stations, clean well-dressed staff, and upgrades like linen or rentals.

select blog images that support the service your team provides - catering blog - reception display

Support the story of the service you provide with other wedding details, follow the timeline of the day so the reader can see what their wedding day with you will look like.

And lastly, create good SEO by linking to wedding venues and wedding pros, not only will it help your search visibility but it also builds good equity with those wedding pros.

You are telling a story, so give your blog a beginning, a middle and an end, weave the narrative around the images you are showing and be sure to focus on the product and services your business has provided.

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