The Decline of Social Media

Recently, while on vacation, we were discussing sharing photos from the trip, and nearly all of the people on our tour were on Facebook and interested in becoming friends.

That would be everyone except the 19-year-old who said he and his friends stay off of social media.

This is becoming more and more common with Gen Y, it’s just not their thing. They would rather text their friends and anything they want to know they can Google or watch on YouTube.

online searches are replacing crowd sourcing on social media

 

The Swing

The pendulum seems to be swinging back the other direction. So, how will this affect the way wedding professionals do business?

My blogging clients in the wedding industry are also seeing more and more couples come in for meetings carrying wedding magazines.

So, for anyone who completely abandoned print for online listings thinking print is dead, you might want to reconsider.

Irony

The irony is not lost on me that many of you will find this article on a social media outlet.

Social media, specifically Facebook, is the drug of choice for most of us of a ‘certain age,’ and that typically includes wedding pros. So, I continue to share my blogging tips through that channel, as wedding pros are my target audience.

Become Self Sufficient

Blogging is still the answer, it helps to make you self-sufficient. Blogging with great keyword infused content, ALT TAGS on your images, Tags, and hyperlinks will help search engines find and catalog your content.

In plain English, if Google finds your blog, Gen Y finds your blog.

Media follows media, and if news and wedding industry outlets are searching on a given topic, I’d rather they find it on my client’s blog and not a mega wedding portal.

Your Story

Blogging allows you to control your story. Couples are looking, more now than ever, to connect with real people, people who they know, like, and trust.

Blogging about you and your team, the charities, and causes that you hold dear and give back to help to make a great connection. Not to mention great search terms and backlinks to organizations. So, you might have to blow your own horn a little.

Get Real

Real Weddings, that tell a story, and show the process of how a client found you, and the planning and details you assisted them with, supported by images help to tell your story.

Be sure whenever possible to include quotes from the couple from online reviews or thank you notes.

And, absolutely include video whenever you can. This is the YouTube generation, so inserting video is key to your success.

Wedding planner working with bride to find wedding gown -

Blogging is affordable, it lives forever on your website and in search engines and allows you to sell you in your own voice.

So, invest some time in blogging, learn how to blog well or if blogging isn’t your thing reach out to Wedding Ghost to find out more about ghost blogging services for your wedding business.

 

Your Authentic Self

My friend in my head*, Kellie Daab of the I Do Collective,  recently made a huge point in a recent conversation about blogging.

If you are going to whine about it, blog about it. I LOVE IT!

Wedding Ghost - Authentically Mark - ghost blogger - content marketing- wedding blogger

So, this has set me off and running.

In looking at potential clients, I always check out their websites. I looking to see if they already have a blog built into their platform, if they do I look at things like how often are they blogging, are they incorporating keywords and phrases to help their SEO, as well as what the content looks like.

However, I also look at the About Us page. This has got to be one of my biggest pet peeves, somewhere right behind not holding the door for the person behind you, not saying please and thank you and saying sure, uh or yup when someone says thank you!

I’m AMAZED at how many professional websites talk about “Us” in some vague terms. I get it some smaller companies are trying to look like bigger companies and some bigger companies are genuinely an ‘us’ and might offer bios of key players someplace else.

I’m talking wedding companies, many of the companies I’m speaking about are sole proprietor wedding planners, cake artists, photographers, and decorators.

These are companies where there is one primary person who you plan with, design with, do engagement photos before your wedding with, and they are the face of the business.

It’s straightforward, look at your reviews! If there are one or two names that appear consistently in your online reviews you are About Us page needs to reflect that. It’s that simple.

People do business with people they know, like and trust! This is a fundamental law of human attraction. Our online reviews prove this time and time again.

Millennials are reading online reviews of our businesses, from people they don’t necessarily know; but they feel a connection to them because they are sharing intimate details of the biggest day of their life with us.

{side note: this is another fantastic reason to share quotes from client reviews in your blog post; including at least a first name (or couple’s first names) and possibly a venue}

Why are so many people shutting out potential clients by posting an About Us page that says we are the best blah, blah, blah in our city?

We have the best most up to date DJ equipment on the market and keep the dance floor packed! Good thing, that’s what they pay you for!

I cannot tell you how many people I connected with when I shared that my mother was diagnosed with breast cancer when I was eight and fought like hell until losing her battle when I was 27! The connections, especially with brides and moms who were intimately connected to this experience amazed me. And this escalated when I founded a charity wedding cake competition, for a cancer hospital in her honor.

To this day, the most significant response I have ever had to a Facebook post was of our late West Highland Terrier sitting at the steering wheel of our Mini Cooper.

Most of the world knows that I am a pizza junky, that I love cooking and that my husband Chuck and I live to travel the world.

Mark Kingsdorf - Wedding Ghost - ghost blogger- travel blogger - Thailand - visiting a school in central Thailand

I actually started a blog for fun called Authentically Mark, and we also have one where we chronicle our travels called In Search Of Neverland.

Letting people into your world and being your authentic self helps to build professional relationships with clients who can relate to you and you would be amazed how much you will enjoy spending time with them.

 

*Kellie and I are actually Facebook friends and PM on a pretty regular basis. We’ll FINALLY get to meet in person at this year’s Association of Bridal Consultants Annual Conference, held here in Tampa later this year. And I can’t wait!