Tag, You’re It!

This goes out to all of the wedding pros who are blogging Real Weddings and Styles Shoots, submitting them for publication in magazines and online sites; or even posting them on social media.

You are not an island! I don’t care how talented you are, you did not do this alone. I’m amazed when I see features without all of the wedding professionals credited.

Seriously, the only way you survive in the wedding and events industry is by building relationships, and this can be one sure way to destroy them.

Roll Call

Did you miss anyone? If it’s a Real Wedding I’m guessing there was an officiant, someone had to marry them. Even if it was a personal friend and you don’t link to them it’s nice to list them if only to make the couple happy.

You may have escort cards, signage and menu cards that complete the details of your design. Have you credited the stationery designer or calligrapher?

Who Are You?

Somewhere in the planning process, regardless of what your role might be, you have interacted with the other wedding professionals leading up to the wedding.

Do you know what they call themselves? Are they a videographer or a filmmaker? If they were the photographer, did they provide videography too?

Was the “Coordinator” hired for only wedding day coordination or did they work with the couple planning {which would make them a Wedding Planner} or did they create the overall look of the wedding too? {which might make them the Wedding Designer}

If you are looking to build a relationship and looking for business referrals you want to make sure you get the details correct.

Get Hyper

Hyperlink to their website whenever possible, if you are an Insta-junky, you might want to list their Instagram handle too.

It’s good business and builds external links for your site, which can strengthen your SEO.

Be Proactive

If you are a wedding planner reading this, you might be in a great position to take the lead.

Most times you have all of the contact information coming into your office for timelines, and hopefully, you have copies of the client’s agreements too. Why not shoot all of the wedding pros an email after the wedding with a complete list and ask everyone if the information is all correct.

It’s an excellent project for an intern, it updates your database, and it builds equity with wedding pros you might need products or services from in the future.

Building great relationships with other wedding pros requires a little effort.

Tag, you’re it!

Mind The Gap

No, I’m not talking about riding the London Tube when I say mind the gap.

It’s wedding award season so I’m talking about taking a serious look at how you display any of the “Best Of” awards you might receive.

Wedding Professionals - Best Of Awards - branding your wedding business - marketing in the wedding industry - wedding blogger

If you have ever walked into a restaurant and seen them proudly displaying a Best Of Award from 2010; you might have some idea what I’m talking about.

My brain automatically skips from whatever is in front of me in the restaurant to what have they done wrong in the last nine years that they have not won again. Not even once in nine years?

Wedding Professionals - Best Of Awards - branding your wedding business - marketing in the wedding industry - wedding blogger

Did they just stop displaying them? Do they have new owners? Has it really gone downhill? Do I really want to eat here?

Same thing with wedding businesses!

If you have won a wedding award in the past and have a gap of more than one year before receiving that award again; get rid of the old ones!

Start fresh!

That gap of two years or more may be enough to wipe out all of the positive juju your beautiful website, social media, and blogging have put in front of a couple.

Be proud that you have won the recent awards and move on from there!

 

 

A Blog Is More Than Real Weddings

Wedding Ghost- Mark Kingsdorf - Mission Inn Resort - same sex wedding - rhodesstudio

Recently an article I wrote was featured on the Perfect Wedding Guide Wedding Professionals Blog.

Too many times wedding pros complain that they have nothing to blog about because they don’t have enough Real Weddings to feature. Truthfully, there are a lot of other options that will help brand you as a wedding expert in your market.

Having an FAQ blog post is a great way to answer all of the questions prospective clients constantly ask. You can share that link with potential new clients and not only save time answering their questions but encourage them to read other posts on your blog.

Check out the whole article HERE.

BTW, the photo above is me with my amazing husband Chuck on our wedding day at Mission Inn Resort. The photo is by the awesome Edmund Rhodes of Rhodes Studios

 Swimming In The Deep End

As I look at more and more wedding professional’s blogs and web content, I quickly realize that most are swimming in the deep end of the pool, barely treading water actually.

Wedding Ghost - blogging - content creation for wedding professionals - SEO - key words - search terms

With a little work, they could be swimming in a much shallower pool with fewer people.

So, what exactly does that mean?

It means that I am STUNNED at the number of wedding professionals who don’t mention the city or region where they do business anywhere on their website.

Except maybe once, in tiny letters at the bottom of their contact page… maybe.

That means that if you are a wedding planner, and you are not including your location in your home page text (you do have text on your homepage don’t you?), the internet is now lumping you in with every other wedding planner in the world.

Narrow the search by talking about locations of where you are working on your gallery, or in the descriptive keywords on your blog.

Text on every page of your website is critical; web crawlers read each page as a separate entity.

Infusing each page with descriptive text that talks about where you are doing business will get you noticed by search engines.

So make your way into the shallow end of the pool instead of treading water in the deep end!

Need help with creating new search engine friendly content for your wedding or event company’s website?

Wedding Ghost can help!

Call me at 215-421-1295 to talk about affordable ways to refresh your site.

STOP IT, JUST STOP!

Stop turning business away with your website and your blog.

On a DAILY basis I look at someone’s blog post, and while I’m reading I come to a hyperlink, this is a good thing.

Hyperlinks connect your blog post to other entities on the internet. Things like the venues where the weddings were hosted {which is something couple’s are probably searching} or a fabulous wedding gown shown by a famous designer.

However, I see one major, MAJOR mistake.

When you click the “insert hyperlink’ button…

blogging - blogger- wedding blogger- SEO - hyperlinks

You then add the URL to wherever you are linking…

But, you have to click the “OPEN IN NEW WINDOW” tab…

blog - blogger - blogging - wedding blogger - adding links to your blog - wedding ghost - ghost blogger

PLEASE If you do not click the tab a reader will click on that link in your blog post and be swept away to that site, it takes them away from you and your business.

The site you are sending them to could have multiple pages or another article or wedding gallery of interest and before you know it they have forgotten where they started.

SQUIRREL!

You are now completely out of their mind!

Stop sending your hard earned SEO juju away from your blog post!

Hello, My Name Is

Confucius once said:

The beginning of wisdom is to call things by their proper name.

And, this could not be truer when it comes to branding your business and especially concerning your website and blogging.

business branding - business name - abbreviating your business name - SEO and your business name

When I launched my wedding planning company in 2000, I very specifically chose the name, mostly because of the need to register it with the Commonwealth of Pennsylvania.

I chose the name The Queen of Hearts Wedding Consultants because there was already a company called Queen of Hearts and a catering company with a similar name.

It was a long name, but it was mine; we shortened it to QOHWeddings for our URL because we were afraid that people wouldn’t type out the whole name. Websites were still pretty new, and I was naïve.

But, in every situation we spelled it out entirely; so we wouldn’t be confused with anyone else.

Recently, I’ve seen businesses shortening their company names on their website or their blogs.

I get it, I’m a LOL and TTYL junky when I instant message or text with friends and colleagues.

However, search engines don’t get it. Shortening it to QOH and Queen of Hearts would have been easy, but it would have confused web crawlers cataloging our writing.

Potential clients were not searching QOH, people searching for the caterer were probably searching Queen of Hearts, and I’m sure people searching for a Juice Newton song were too.

Every time search engines cataloged our writing, our name written out entirely helped our SEO and visibility on the internet.

Don’t get cute by referring to your business in slang or initials. It’s not benefitting your business, and unfortunately, some of the best attributes of your business and all of your blogging efforts might go uncatalogued.

How do you Google?

I love reading people’s blog posts and some of the keywords (or lack of keywords) they infuse when creating blogging content.

When you are writing think about some of the things you type into Google when you are searching for a product or service.

Check out this recent article I wrote for Perfect Wedding Guide’s Wedding Professional’s blog.

What Do You Search For?

Wedding Ghost - ghost blogger - freelance writer- content curator - wedding blogger - food blogger- travel blogger

Diversify Your Portfolio

What you put out you attract!

When was the last time you looked at the gallery of work you share on your website and social media? I mean really, really looked at it?

When I had my wedding planning company, I had a bride who liked the style of a vendor’s work but had some concerns as none of this vendors work showed curvy women.

If I break it down to the most basic level, it looks like this. If all of the work you feature on your wedding business website is of basic, DIY looking weddings; you are very likely to continue to attract reasonably basic, DIY weddings. The price point you can charge will typically remain reasonably low as well.

The reason being is that higher-end clients, clients who may have booked venues with higher package prices will not see the wedding they envision reflected in your portfolio.

As your business begins to grow focus on showcasing work that is more décor and detail intensive, more opulent linens, more ornate wedding cakes and be sure to mix them up. 2018 might be the year of the purple wedding; however showcasing different color palettes create broader interest as well.

 

Now that I have been PC for as long as I can stand.

The vendor I had mentioned was someone I had worked with many times but never really looked at the body of work on their site. I was astonished to see that all of their galleries showed size 00, blond, petite, white women… so I called him on it.

Does your portfolio show African American couples, South Asian couples, Latino couples, Jewish couples?

multi cultural weddings - wedding blogs - ghost bloggerIs your language inclusive to make same-sex couples feel comfortable? I’ve found that unless I am talking about a specific wedding with a bride and groom, I refrain from using terms like the bridal party or bridal suite. Instead, I opt for gender inclusive terms such as the wedding party and a ready room.

mission Inn Resort - Rhodes Studio - same sex weddings - lgbtq friendly wedding vendors
Yes, that is my husband and me

If my husband and I were looking for vendors for our wedding and saw no same-sex couples and the entire site referred to bride and groom; we would have probably moved on. Much the same way my African American, curvy bride saw no one that looked like her on the vendor’s website.

The bottom line is that diversifying the weddings you showcase will help you attract additional clients from varying orientations, ethnic and religious backgrounds.

Jewish weddings- luxury weddings- Cliff Mautner Photography
Image by Cliff Mautner Photography

So at the end of the day attracting more business is the primary business goal for most people I know.