…but you can’t, so you don’t.
Recently a lot of people are asking me exactly what I do and what makes it valuable. So, let’s start with the WHY and take it from there.
Why is hiring Wedding Ghost so valuable?
I don’t know anyone who would dispute the fact that every wedding, event or hospitality business has a website, and that your goal of having a website is to use it as a tool to sell your company 24/7.
Beyond that, you want people to find your website! People find your website when they go to a search engine and your page comes up! Simple as that!
The goal of a website should be to have well written text to attract search engines; and because people RARELY change the text on their website, having a blog where you update content on a consistent basis is a lightning rod for search engines.
Well written and consistent are the two important phrases! Well written means that there is text woven into your blog posts that includes the terms people are searching for in your industry. Also using descriptive terms that link you to other people, places and things that people are searching for adds to the value.
So, why aren’t people coming up on page one of search engines?
Because they aren’t writing consistently, they are not “feeding” the search engines and they typically aren’t using text that search engines are looking for.
What the Wedding Ghost does is write weekly blog posts for wedding, event and hospitality professionals. I have 30+ years in food and beverage, catering and wedding planning and events. I’ve worked in flower shops, bridal salons and spent time with dozens of event professionals learning about what they do and how they do it. I understand what makes good content and can write about what you do as well as tips and trends.
Weekly blogs are at least 300 words and include popular search terms for your industry, long tail key words (longer phrases people search). It should include backlinks wherever applicable (links to venues, colleagues and products) to help connect you when people search those businesses. I build a story around your Real Weddings / Events, write about your team, awards, client reviews, tips, trends to brand you as an expert in your field, in your market.
Then, I rename any photos included in the blog post to add terms search engines are looking for; I upload the blog posts and images to your blog platform, add hyperlinks and tags behind the scenes.
The typical blogger, in addition to coming up with content ideas, will spend 1 ½ – 3 hours writing, editing and posting blogs. Quite often after this huge investment in time they still miss the mark by not using enough text, any words people are searching for, or rely on photos with no searchable information connected to it.
You would blog if you could invest the time, but you can’t, so you don’t blog and prospective clients can’t find you in their searches…
Wedding Ghost is looking to change this for you and blog for you, just like you would, with your voice if you had the time.