Swimming In The Deep End

As I look at more and more wedding professional’s blogs and web content, I quickly realize that most are swimming in the deep end of the pool, barely treading water actually.

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With a little work, they could be swimming in a much shallower pool with fewer people.

So, what exactly does that mean?

It means that I am STUNNED at the number of wedding professionals who don’t mention the city or region where they do business anywhere on their website.

Except maybe once, in tiny letters at the bottom of their contact page… maybe.

That means that if you are a wedding planner, and you are not including your location in your home page text (you do have text on your homepage don’t you?), the internet is now lumping you in with every other wedding planner in the world.

Narrow the search by talking about locations of where you are working on your gallery, or in the descriptive keywords on your blog.

Text on every page of your website is critical; web crawlers read each page as a separate entity.

Infusing each page with descriptive text that talks about where you are doing business will get you noticed by search engines.

So make your way into the shallow end of the pool instead of treading water in the deep end!

Need help with creating new search engine friendly content for your wedding or event company’s website?

Wedding Ghost can help!

Call me at 215-421-1295 to talk about affordable ways to refresh your site.

Hello, My Name Is

Confucius once said:

The beginning of wisdom is to call things by their proper name.

And, this could not be truer when it comes to branding your business and especially concerning your website and blogging.

business branding - business name - abbreviating your business name - SEO and your business name

When I launched my wedding planning company in 2000, I very specifically chose the name, mostly because of the need to register it with the Commonwealth of Pennsylvania.

I chose the name The Queen of Hearts Wedding Consultants because there was already a company called Queen of Hearts and a catering company with a similar name.

It was a long name, but it was mine; we shortened it to QOHWeddings for our URL because we were afraid that people wouldn’t type out the whole name. Websites were still pretty new, and I was naïve.

But, in every situation we spelled it out entirely; so we wouldn’t be confused with anyone else.

Recently, I’ve seen businesses shortening their company names on their website or their blogs.

I get it, I’m a LOL and TTYL junky when I instant message or text with friends and colleagues.

However, search engines don’t get it. Shortening it to QOH and Queen of Hearts would have been easy, but it would have confused web crawlers cataloging our writing.

Potential clients were not searching QOH, people searching for the caterer were probably searching Queen of Hearts, and I’m sure people searching for a Juice Newton song were too.

Every time search engines cataloged our writing, our name written out entirely helped our SEO and visibility on the internet.

Don’t get cute by referring to your business in slang or initials. It’s not benefitting your business, and unfortunately, some of the best attributes of your business and all of your blogging efforts might go uncatalogued.

How do you Google?

I love reading people’s blog posts and some of the keywords (or lack of keywords) they infuse when creating blogging content.

When you are writing think about some of the things you type into Google when you are searching for a product or service.

Check out this recent article I wrote for Perfect Wedding Guide’s Wedding Professional’s blog.

What Do You Search For?

Wedding Ghost - ghost blogger - freelance writer- content curator - wedding blogger - food blogger- travel blogger

Did You Blog Harry and Meghan’s Wedding?

If not, you may have missed a Royal opportunity!

royal wedding- Prince Harry - Megan Markel - Royal wedding - wedding blogger - blogger - blog - wedding

Seriously, it is sort of like being a sports writer and ignoring the World Series or the Stanley Cup.

When couples engage wedding industry professionals they most often want to work with professionals who are up to date on the trends of the day and what is going on in their industry.

Regardless of what it is that you do, there was some element of the wedding for you to focus on what relates to your business.

The fact that nearly everything they did will set trends in the industry is reason enough to look at the entire day.

Focusing on personalization of the wedding is a great start. Meghan potentially picked the gown designer for some very specific reasons. The designer she chose is British and the first female artistic director of the iconic French design house Givenchy, and she is a working, single mom.

The gown was simplistic in style and allowed the rest of the day and the personalization to take center stage. The sixteen-foot veil had nods to Great Britain and California in the floral patterns in the lace embroidery.

The floral décor was simple and had some of the same nods to flowers handpicked from Kensington Palace including white peonies, forget-me-nots and garden roses. The flowers were favorites of Princess Diana, and Meghan’s bouquet was placed on the Grave of The Unknown Warrior at Westminster Abby. The flowers from the wedding were made into bouquets and sent to hospice patients.

Special, meaningful details of the ceremony and the music reflected the couple.

The first of the two receptions was hosted by the Queen. It was a light luncheon featuring canapes and “bowl food”. Guests at the Queen’s luncheon enjoyed:

  • Scottish Langoustines wrapped in Smoked Salmon with Citrus Crème Fraiche
  • Grilled English Asparagus wrapped in Cumbrian Ham
  • Garden Pea Panna Cotta with Quail Eggs and Lemon Verbena
  • Heritage Tomato and Basil Tartare with Balsamic Pearls
  • Poached Free Range Chicken bound in a Lightly Spiced Yoghurt with Roasted Apricot
  • Croquette of Confit Windsor Lamb, Roasted Vegetables, and Shallot Jam
  • Warm Asparagus Spears with Mozzarella and Sun-Blush Tomatoes

The evening reception was a formal sit-down dinner prepared by the royal chef. It consisted of multiple courses selected by the couple, which included seasonal ingredients sourced from the Queen’s estates.

The couple opted for a DJ and the music selections reportedly included Prince Harry’s favorite house music.

So, regardless of what you do in the wedding industry, there were elements included in the wedding that will set trends in the upcoming year that you could be discussing in your company’s blog post and helping your SEO.

Relating everything back to what you do in your business is key.

And do not forget. A call to action to call you for more information on your services.

 

 

 

 

 

 

 

Reporting Weather Where You Don’t Live

When doing research for an upcoming presentation, I always like to look at the list of attendees. I look to see how many are from large companies who might not have blogs, who blogs, how often people are blogging and who blogs well.

Those who set up a blog, write an introduction and never blog again rarely surprises me. I am also not surprised by people who toss up a bunch of images, add two sentences and nothing more.

However, the one thing that STUNS ME, are the people who blog consistently but do not blog about anything that ties back to their business.

One of the recent blogs I read talked about national data, and what I will call “DYI hazards” in their industry.  This provided the opportunity to discuss how their company could help mitigate these hazards or talk about their team and what sets them apart…and they did NOTHING!

If you are going to blog about ANYTHING, national data, trends, planning tips, ANYTHING… relate it back to your business, focus on how you and your team exceed the standard or products and services you offer that tie into the data.

Blogging for the sake of blogging and filling space is a waste of your time and energy. Prospective clients will stop coming back because the first thing they look at is ‘What’s In It For Me’?

If you are not relating the information back to your city or region, including search words to make people find you in the area you serve, it is a waste.

At a minimum, tie the article back into a call for action that brings in your location, the name of your business and a hyperlink to an email for more information or your phone number.

Email me today to talk about consultations to help you improve the way you blog and how to improve your SEO.

 

Investing Time and Doing It All Wrong!

True Confession:

Very little frustrates me as much as looking at someone’s blog, seeing that they have good content, a few links, good keywords and that they have invested time in renaming their images…

Only to open the images in a new tab and seeing that they have renamed them ALL WRONG!

No one, I repeat NO ONE is searching for Susie + John’s wedding except for Suzie and John, and they probably have seen the images already!

Very, very few people are searching the name of your company, most likely they have been on your site already OR are searching wedding photographer in Atlanta. or Central Florida.

Try adding items that couples are searching for. Start with the name of the city using Cleveland weddings, or Key West sunset wedding ceremony, or terms such as pink peony bouquet, and Groom in a blue suit.

Or, try renaming a photo of a bride using the gown designer, or the venue where the wedding was.

When was the last time you searched for John’s Plumbing and not a plumber in St Petersburg Florida?

Think outside the box when renaming your images. Look at how you search for something you’re looking for.

You would if you could…

…but you can’t, so you don’t.

Recently a lot of people are asking me exactly what I do and what makes it valuable. So, let’s start with the WHY and take it from there.

Why is hiring Wedding Ghost so valuable?

I don’t know anyone who would dispute the fact that every wedding, event or hospitality business has a website, and that your goal of having a website is to use it as a tool to sell your company 24/7.

Beyond that, you want people to find your website! People find your website when they go to a search engine and your page comes up! Simple as that!

The goal of a website should be to have well written text to attract search engines; and because people RARELY change the text on their website, having a blog where you update content on a consistent basis is a lightning rod for search engines.

Well written and consistent are the two important phrases! Well written means that there is text woven into your blog posts that includes the terms people are searching for in your industry. Also using descriptive terms that link you to other people, places and things that people are searching for adds to the value.

So, why aren’t people coming up on page one of search engines?

Because they aren’t writing consistently, they are not “feeding” the search engines and they typically aren’t using text that search engines are looking for.

What the Wedding Ghost does is write weekly blog posts for wedding, event and hospitality professionals. I have 30+ years in food and beverage, catering and wedding planning and events. I’ve worked in flower shops, bridal salons and spent time with dozens of event professionals learning about what they do and how they do it. I understand what makes good content and can write about what you do as well as tips and trends.

Weekly blogs are at least 300 words and include popular search terms for your industry, long tail key words (longer phrases people search). It should include backlinks wherever applicable (links to venues, colleagues and products) to help connect you when people search those businesses. I build a story around your Real Weddings / Events, write about your team, awards, client reviews, tips, trends to brand you as an expert in your field, in your market.

Then, I rename any photos included in the blog post to add terms search engines are looking for; I upload the blog posts and images to your blog platform, add hyperlinks and tags behind the scenes.

The typical blogger, in addition to coming up with content ideas, will spend 1 ½ – 3 hours writing, editing and posting blogs.   Quite often after this huge investment in time they still miss the mark by not using enough text, any words people are searching for, or rely on photos with no searchable information connected to it.

You would blog if you could invest the time, but you can’t, so you don’t blog and prospective clients can’t find you in their searches…

Wedding Ghost is looking to change this for you and blog for you, just like you would, with your voice if you had the time.