The Decline of Social Media

Recently, while on vacation, we were discussing sharing photos from the trip, and nearly all of the people on our tour were on Facebook and interested in becoming friends.

That would be everyone except the 19-year-old who said he and his friends stay off of social media.

This is becoming more and more common with Gen Y, it’s just not their thing. They would rather text their friends and anything they want to know they can Google or watch on YouTube.

online searches are replacing crowd sourcing on social media

 

The Swing

The pendulum seems to be swinging back the other direction. So, how will this affect the way wedding professionals do business?

My blogging clients in the wedding industry are also seeing more and more couples come in for meetings carrying wedding magazines.

So, for anyone who completely abandoned print for online listings thinking print is dead, you might want to reconsider.

Irony

The irony is not lost on me that many of you will find this article on a social media outlet.

Social media, specifically Facebook, is the drug of choice for most of us of a ‘certain age,’ and that typically includes wedding pros. So, I continue to share my blogging tips through that channel, as wedding pros are my target audience.

Become Self Sufficient

Blogging is still the answer, it helps to make you self-sufficient. Blogging with great keyword infused content, ALT TAGS on your images, Tags, and hyperlinks will help search engines find and catalog your content.

In plain English, if Google finds your blog, Gen Y finds your blog.

Media follows media, and if news and wedding industry outlets are searching on a given topic, I’d rather they find it on my client’s blog and not a mega wedding portal.

Your Story

Blogging allows you to control your story. Couples are looking, more now than ever, to connect with real people, people who they know, like, and trust.

Blogging about you and your team, the charities, and causes that you hold dear and give back to help to make a great connection. Not to mention great search terms and backlinks to organizations. So, you might have to blow your own horn a little.

Get Real

Real Weddings, that tell a story, and show the process of how a client found you, and the planning and details you assisted them with, supported by images help to tell your story.

Be sure whenever possible to include quotes from the couple from online reviews or thank you notes.

And, absolutely include video whenever you can. This is the YouTube generation, so inserting video is key to your success.

Wedding planner working with bride to find wedding gown -

Blogging is affordable, it lives forever on your website and in search engines and allows you to sell you in your own voice.

So, invest some time in blogging, learn how to blog well or if blogging isn’t your thing reach out to Wedding Ghost to find out more about ghost blogging services for your wedding business.

 

Tag, You’re It!

This goes out to all of the wedding pros who are blogging Real Weddings and Styles Shoots, submitting them for publication in magazines and online sites; or even posting them on social media.

You are not an island! I don’t care how talented you are, you did not do this alone. I’m amazed when I see features without all of the wedding professionals credited.

Seriously, the only way you survive in the wedding and events industry is by building relationships, and this can be one sure way to destroy them.

Roll Call

Did you miss anyone? If it’s a Real Wedding I’m guessing there was an officiant, someone had to marry them. Even if it was a personal friend and you don’t link to them it’s nice to list them if only to make the couple happy.

You may have escort cards, signage and menu cards that complete the details of your design. Have you credited the stationery designer or calligrapher?

Who Are You?

Somewhere in the planning process, regardless of what your role might be, you have interacted with the other wedding professionals leading up to the wedding.

Do you know what they call themselves? Are they a videographer or a filmmaker? If they were the photographer, did they provide videography too?

Was the “Coordinator” hired for only wedding day coordination or did they work with the couple planning {which would make them a Wedding Planner} or did they create the overall look of the wedding too? {which might make them the Wedding Designer}

If you are looking to build a relationship and looking for business referrals you want to make sure you get the details correct.

Get Hyper

Hyperlink to their website whenever possible, if you are an Insta-junky, you might want to list their Instagram handle too.

It’s good business and builds external links for your site, which can strengthen your SEO.

Be Proactive

If you are a wedding planner reading this, you might be in a great position to take the lead.

Most times you have all of the contact information coming into your office for timelines, and hopefully, you have copies of the client’s agreements too. Why not shoot all of the wedding pros an email after the wedding with a complete list and ask everyone if the information is all correct.

It’s an excellent project for an intern, it updates your database, and it builds equity with wedding pros you might need products or services from in the future.

Building great relationships with other wedding pros requires a little effort.

Tag, you’re it!