Thank You Aisle Planner

Sorry to have been MIA for so long…

During COVID-19 I’ve been hunkered down, staying focused on creating new content for my clients and practicing self care.

Recently, my friends at Aisle Planner asked me to create a piece honoring RBG, for the Aisle Planner Pro Blog.

Being nearly 60 and living as an openly gay man since the age of 18, her work and legacy changed my life.

I invite you to take a minute and read the blog post “Celebrating Ruth Bader Ginsburg & Her Fight For Marriage Equality

Wedding Planner Magazine: Winter 2020

Having {mostly} retired from wedding planning, I still remain active in the wedding industry,  retaining my membership in the Association of Bridal Consultants.

As a member of ABC, I am active as one of the co-directors of the Central Florida West Local Networking Group, speak to local ABC groups across the country and am on of 57 people in the world to have the designation of Master Wedding Planner.

While I’m asked to speak on any number of topics ranging from Diversity and Inclusion to Best Practices for Wedding Planners, I like to stay in my lane and speak about blogging and how it can grow your wedding planning company.

Be sure to check out the Winter 2020 issue of Wedding Planner Magazine and my article: Why Bother Blogging? Using Blogs As A Marketing Tool”

Wedding Planner Magazine - Mark Kingsdorf, MWP - Wedding Ghost - Wedding Blogger- Freelance Blogger - Master Wedding Planner - Blogging as a marketing tool - Association of Bridal Consultants

Mind The Gap

No, I’m not talking about riding the London Tube when I say mind the gap.

It’s wedding award season so I’m talking about taking a serious look at how you display any of the “Best Of” awards you might receive.

Wedding Professionals - Best Of Awards - branding your wedding business - marketing in the wedding industry - wedding blogger

If you have ever walked into a restaurant and seen them proudly displaying a Best Of Award from 2010; you might have some idea what I’m talking about.

My brain automatically skips from whatever is in front of me in the restaurant to what have they done wrong in the last nine years that they have not won again. Not even once in nine years?

Wedding Professionals - Best Of Awards - branding your wedding business - marketing in the wedding industry - wedding blogger

Did they just stop displaying them? Do they have new owners? Has it really gone downhill? Do I really want to eat here?

Same thing with wedding businesses!

If you have won a wedding award in the past and have a gap of more than one year before receiving that award again; get rid of the old ones!

Start fresh!

That gap of two years or more may be enough to wipe out all of the positive juju your beautiful website, social media, and blogging have put in front of a couple.

Be proud that you have won the recent awards and move on from there!

 

 

STOP IT, JUST STOP!

Stop turning business away with your website and your blog.

On a DAILY basis I look at someone’s blog post, and while I’m reading I come to a hyperlink, this is a good thing.

Hyperlinks connect your blog post to other entities on the internet. Things like the venues where the weddings were hosted {which is something couple’s are probably searching} or a fabulous wedding gown shown by a famous designer.

However, I see one major, MAJOR mistake.

When you click the “insert hyperlink’ button…

blogging - blogger- wedding blogger- SEO - hyperlinks

You then add the URL to wherever you are linking…

But, you have to click the “OPEN IN NEW WINDOW” tab…

blog - blogger - blogging - wedding blogger - adding links to your blog - wedding ghost - ghost blogger

PLEASE If you do not click the tab a reader will click on that link in your blog post and be swept away to that site, it takes them away from you and your business.

The site you are sending them to could have multiple pages or another article or wedding gallery of interest and before you know it they have forgotten where they started.

SQUIRREL!

You are now completely out of their mind!

Stop sending your hard earned SEO juju away from your blog post!