Wedding Planner Magazine: Winter 2020

Having {mostly} retired from wedding planning, I still remain active in the wedding industry,  retaining my membership in the Association of Bridal Consultants.

As a member of ABC, I am active as one of the co-directors of the Central Florida West Local Networking Group, speak to local ABC groups across the country and am on of 57 people in the world to have the designation of Master Wedding Planner.

While I’m asked to speak on any number of topics ranging from Diversity and Inclusion to Best Practices for Wedding Planners, I like to stay in my lane and speak about blogging and how it can grow your wedding planning company.

Be sure to check out the Winter 2020 issue of Wedding Planner Magazine and my article: Why Bother Blogging? Using Blogs As A Marketing Tool”

Wedding Planner Magazine - Mark Kingsdorf, MWP - Wedding Ghost - Wedding Blogger- Freelance Blogger - Master Wedding Planner - Blogging as a marketing tool - Association of Bridal Consultants

Mind The Gap

No, I’m not talking about riding the London Tube when I say mind the gap.

It’s wedding award season so I’m talking about taking a serious look at how you display any of the “Best Of” awards you might receive.

Wedding Professionals - Best Of Awards - branding your wedding business - marketing in the wedding industry - wedding blogger

If you have ever walked into a restaurant and seen them proudly displaying a Best Of Award from 2010; you might have some idea what I’m talking about.

My brain automatically skips from whatever is in front of me in the restaurant to what have they done wrong in the last nine years that they have not won again. Not even once in nine years?

Wedding Professionals - Best Of Awards - branding your wedding business - marketing in the wedding industry - wedding blogger

Did they just stop displaying them? Do they have new owners? Has it really gone downhill? Do I really want to eat here?

Same thing with wedding businesses!

If you have won a wedding award in the past and have a gap of more than one year before receiving that award again; get rid of the old ones!

Start fresh!

That gap of two years or more may be enough to wipe out all of the positive juju your beautiful website, social media, and blogging have put in front of a couple.

Be proud that you have won the recent awards and move on from there!

 

 

STOP IT, JUST STOP!

Stop turning business away with your website and your blog.

On a DAILY basis I look at someone’s blog post, and while I’m reading I come to a hyperlink, this is a good thing.

Hyperlinks connect your blog post to other entities on the internet. Things like the venues where the weddings were hosted {which is something couple’s are probably searching} or a fabulous wedding gown shown by a famous designer.

However, I see one major, MAJOR mistake.

When you click the “insert hyperlink’ button…

blogging - blogger- wedding blogger- SEO - hyperlinks

You then add the URL to wherever you are linking…

But, you have to click the “OPEN IN NEW WINDOW” tab…

blog - blogger - blogging - wedding blogger - adding links to your blog - wedding ghost - ghost blogger

PLEASE If you do not click the tab a reader will click on that link in your blog post and be swept away to that site, it takes them away from you and your business.

The site you are sending them to could have multiple pages or another article or wedding gallery of interest and before you know it they have forgotten where they started.

SQUIRREL!

You are now completely out of their mind!

Stop sending your hard earned SEO juju away from your blog post!

Did You Blog Harry and Meghan’s Wedding?

If not, you may have missed a Royal opportunity!

royal wedding- Prince Harry - Megan Markel - Royal wedding - wedding blogger - blogger - blog - wedding

Seriously, it is sort of like being a sports writer and ignoring the World Series or the Stanley Cup.

When couples engage wedding industry professionals they most often want to work with professionals who are up to date on the trends of the day and what is going on in their industry.

Regardless of what it is that you do, there was some element of the wedding for you to focus on what relates to your business.

The fact that nearly everything they did will set trends in the industry is reason enough to look at the entire day.

Focusing on personalization of the wedding is a great start. Meghan potentially picked the gown designer for some very specific reasons. The designer she chose is British and the first female artistic director of the iconic French design house Givenchy, and she is a working, single mom.

The gown was simplistic in style and allowed the rest of the day and the personalization to take center stage. The sixteen-foot veil had nods to Great Britain and California in the floral patterns in the lace embroidery.

The floral décor was simple and had some of the same nods to flowers handpicked from Kensington Palace including white peonies, forget-me-nots and garden roses. The flowers were favorites of Princess Diana, and Meghan’s bouquet was placed on the Grave of The Unknown Warrior at Westminster Abby. The flowers from the wedding were made into bouquets and sent to hospice patients.

Special, meaningful details of the ceremony and the music reflected the couple.

The first of the two receptions was hosted by the Queen. It was a light luncheon featuring canapes and “bowl food”. Guests at the Queen’s luncheon enjoyed:

  • Scottish Langoustines wrapped in Smoked Salmon with Citrus Crème Fraiche
  • Grilled English Asparagus wrapped in Cumbrian Ham
  • Garden Pea Panna Cotta with Quail Eggs and Lemon Verbena
  • Heritage Tomato and Basil Tartare with Balsamic Pearls
  • Poached Free Range Chicken bound in a Lightly Spiced Yoghurt with Roasted Apricot
  • Croquette of Confit Windsor Lamb, Roasted Vegetables, and Shallot Jam
  • Warm Asparagus Spears with Mozzarella and Sun-Blush Tomatoes

The evening reception was a formal sit-down dinner prepared by the royal chef. It consisted of multiple courses selected by the couple, which included seasonal ingredients sourced from the Queen’s estates.

The couple opted for a DJ and the music selections reportedly included Prince Harry’s favorite house music.

So, regardless of what you do in the wedding industry, there were elements included in the wedding that will set trends in the upcoming year that you could be discussing in your company’s blog post and helping your SEO.

Relating everything back to what you do in your business is key.

And do not forget. A call to action to call you for more information on your services.