The Decline of Social Media

Recently, while on vacation, we were discussing sharing photos from the trip, and nearly all of the people on our tour were on Facebook and interested in becoming friends.

That would be everyone except the 19-year-old who said he and his friends stay off of social media.

This is becoming more and more common with Gen Y, it’s just not their thing. They would rather text their friends and anything they want to know they can Google or watch on YouTube.

online searches are replacing crowd sourcing on social media

 

The Swing

The pendulum seems to be swinging back the other direction. So, how will this affect the way wedding professionals do business?

My blogging clients in the wedding industry are also seeing more and more couples come in for meetings carrying wedding magazines.

So, for anyone who completely abandoned print for online listings thinking print is dead, you might want to reconsider.

Irony

The irony is not lost on me that many of you will find this article on a social media outlet.

Social media, specifically Facebook, is the drug of choice for most of us of a ‘certain age,’ and that typically includes wedding pros. So, I continue to share my blogging tips through that channel, as wedding pros are my target audience.

Become Self Sufficient

Blogging is still the answer, it helps to make you self-sufficient. Blogging with great keyword infused content, ALT TAGS on your images, Tags, and hyperlinks will help search engines find and catalog your content.

In plain English, if Google finds your blog, Gen Y finds your blog.

Media follows media, and if news and wedding industry outlets are searching on a given topic, I’d rather they find it on my client’s blog and not a mega wedding portal.

Your Story

Blogging allows you to control your story. Couples are looking, more now than ever, to connect with real people, people who they know, like, and trust.

Blogging about you and your team, the charities, and causes that you hold dear and give back to help to make a great connection. Not to mention great search terms and backlinks to organizations. So, you might have to blow your own horn a little.

Get Real

Real Weddings, that tell a story, and show the process of how a client found you, and the planning and details you assisted them with, supported by images help to tell your story.

Be sure whenever possible to include quotes from the couple from online reviews or thank you notes.

And, absolutely include video whenever you can. This is the YouTube generation, so inserting video is key to your success.

Wedding planner working with bride to find wedding gown -

Blogging is affordable, it lives forever on your website and in search engines and allows you to sell you in your own voice.

So, invest some time in blogging, learn how to blog well or if blogging isn’t your thing reach out to Wedding Ghost to find out more about ghost blogging services for your wedding business.

 

What Story Are You Telling?

As a blogger and content creator for several national wedding websites, I see submissions from wedding pros daily.

Unfortunately, too many times, I see images that don’t support the story the wedding pro is submitting.

Bride and groom in the garden, bride, and groom exchanging wedding vows, the bride and groom’s wedding portraits and bride and groom at sweetheart table does not create engaging content.

selecting images to support your blog post - bride and groom - tell the story of the wedding day

It also does nothing to connect you to other wedding pros, build SEO and rarely showcases your work, unless you seel gowns and formalwear.

When submitting for publication images that support the details, you are talking about is a must. For your own website, you need to be mindful of a few other points.

Pick images that support your story and show interesting details that make that couple unique.

Show wedding details and create a narrative that includes things that your company provided. If you are a wedding venue, show your property and unique spaces. If you are a caterer show food items, food stations, clean well-dressed staff, and upgrades like linen or rentals.

select blog images that support the service your team provides - catering blog - reception display

Support the story of the service you provide with other wedding details, follow the timeline of the day so the reader can see what their wedding day with you will look like.

And lastly, create good SEO by linking to wedding venues and wedding pros, not only will it help your search visibility but it also builds good equity with those wedding pros.

You are telling a story, so give your blog a beginning, a middle and an end, weave the narrative around the images you are showing and be sure to focus on the product and services your business has provided.