Tag, You’re It!

This goes out to all of the wedding pros who are blogging Real Weddings and Styles Shoots, submitting them for publication in magazines and online sites; or even posting them on social media.

You are not an island! I don’t care how talented you are, you did not do this alone. I’m amazed when I see features without all of the wedding professionals credited.

Seriously, the only way you survive in the wedding and events industry is by building relationships, and this can be one sure way to destroy them.

Roll Call

Did you miss anyone? If it’s a Real Wedding I’m guessing there was an officiant, someone had to marry them. Even if it was a personal friend and you don’t link to them it’s nice to list them if only to make the couple happy.

You may have escort cards, signage and menu cards that complete the details of your design. Have you credited the stationery designer or calligrapher?

Who Are You?

Somewhere in the planning process, regardless of what your role might be, you have interacted with the other wedding professionals leading up to the wedding.

Do you know what they call themselves? Are they a videographer or a filmmaker? If they were the photographer, did they provide videography too?

Was the “Coordinator” hired for only wedding day coordination or did they work with the couple planning {which would make them a Wedding Planner} or did they create the overall look of the wedding too? {which might make them the Wedding Designer}

If you are looking to build a relationship and looking for business referrals you want to make sure you get the details correct.

Get Hyper

Hyperlink to their website whenever possible, if you are an Insta-junky, you might want to list their Instagram handle too.

It’s good business and builds external links for your site, which can strengthen your SEO.

Be Proactive

If you are a wedding planner reading this, you might be in a great position to take the lead.

Most times you have all of the contact information coming into your office for timelines, and hopefully, you have copies of the client’s agreements too. Why not shoot all of the wedding pros an email after the wedding with a complete list and ask everyone if the information is all correct.

It’s an excellent project for an intern, it updates your database, and it builds equity with wedding pros you might need products or services from in the future.

Building great relationships with other wedding pros requires a little effort.

Tag, you’re it!

Mind The Gap

No, I’m not talking about riding the London Tube when I say mind the gap.

It’s wedding award season so I’m talking about taking a serious look at how you display any of the “Best Of” awards you might receive.

Wedding Professionals - Best Of Awards - branding your wedding business - marketing in the wedding industry - wedding blogger

If you have ever walked into a restaurant and seen them proudly displaying a Best Of Award from 2010; you might have some idea what I’m talking about.

My brain automatically skips from whatever is in front of me in the restaurant to what have they done wrong in the last nine years that they have not won again. Not even once in nine years?

Wedding Professionals - Best Of Awards - branding your wedding business - marketing in the wedding industry - wedding blogger

Did they just stop displaying them? Do they have new owners? Has it really gone downhill? Do I really want to eat here?

Same thing with wedding businesses!

If you have won a wedding award in the past and have a gap of more than one year before receiving that award again; get rid of the old ones!

Start fresh!

That gap of two years or more may be enough to wipe out all of the positive juju your beautiful website, social media, and blogging have put in front of a couple.

Be proud that you have won the recent awards and move on from there!