All I Want For Christmas

The ONLY thing I want for Christmas this year is for wedding, event and catering professionals to learn how to set a table.

Wedding Ghost - Ghost Blogger - Mark Kingsdorf - Master Wedding Planner - wedding blogger - curated content - freelance writer

Don’t get me wrong, a winning lottery ticket and world peace would both be nice, but I’m OK with manageable pieces.

As a blogger and content creator for the wedding industry, few things make me this crazy. Also, from what I’ve heard in some of the wedding groups I am part of I’m not alone.

I see hundreds of submission of styled shoots that have AMAZING tablescapes; breathtaking floral designs, luxurious linen, vintage or interesting china, unique flatware, and even fun glassware.

It is pretty apparent these professionals have painstakingly taken the time curate a tabletop design that fits with the overall theme of the shoot.

However, then there are glasses placed on the wrong side of the plate or the knife is on the left and the fork on the right. Ah-mazing!

As someone who is curating images for submission, this often means that I cannot use some of the best pictures you have submitted.

I have had to select images with the specific intention of not showing that setting. Too often that means that an awesome charger plate, custom menu card or napkin accent is not showcased.

Could I go ahead and use the image anyway? Yes, I absolutely could.

But the idea of a styled shoot is to showcase the creativity and expertise of a team of professionals. Is it fair to the rental company, linen company or stationery designer who lent their talent to this team?

It’s a pretty simple process, most weddings or events follow an Informal Dinner Place Setting.

Wedding Ghost - Ghost Blogger - Mark Kingsdorf - Master Wedding Planner - wedding blogger - curated content - freelance writer

We’ve taken liberties with napkin placement and folds and often add a champagne glass to the setting but nothing else in the setting changes.

So this Christmas, take a few minutes and share a little knowledge with your colleagues; and help grant my Christmas wish!

 

 

Diversify Your Portfolio

What you put out you attract!

When was the last time you looked at the gallery of work you share on your website and social media? I mean really, really looked at it?

When I had my wedding planning company, I had a bride who liked the style of a vendor’s work but had some concerns as none of this vendors work showed curvy women.

If I break it down to the most basic level, it looks like this. If all of the work you feature on your wedding business website is of basic, DIY looking weddings; you are very likely to continue to attract reasonably basic, DIY weddings. The price point you can charge will typically remain reasonably low as well.

The reason being is that higher-end clients, clients who may have booked venues with higher package prices will not see the wedding they envision reflected in your portfolio.

As your business begins to grow focus on showcasing work that is more décor and detail intensive, more opulent linens, more ornate wedding cakes and be sure to mix them up. 2018 might be the year of the purple wedding; however showcasing different color palettes create broader interest as well.

 

Now that I have been PC for as long as I can stand.

The vendor I had mentioned was someone I had worked with many times but never really looked at the body of work on their site. I was astonished to see that all of their galleries showed size 00, blond, petite, white women… so I called him on it.

Does your portfolio show African American couples, South Asian couples, Latino couples, Jewish couples?

multi cultural weddings - wedding blogs - ghost bloggerIs your language inclusive to make same-sex couples feel comfortable? I’ve found that unless I am talking about a specific wedding with a bride and groom, I refrain from using terms like the bridal party or bridal suite. Instead, I opt for gender inclusive terms such as the wedding party and a ready room.

mission Inn Resort - Rhodes Studio - same sex weddings - lgbtq friendly wedding vendors
Yes, that is my husband and me

If my husband and I were looking for vendors for our wedding and saw no same-sex couples and the entire site referred to bride and groom; we would have probably moved on. Much the same way my African American, curvy bride saw no one that looked like her on the vendor’s website.

The bottom line is that diversifying the weddings you showcase will help you attract additional clients from varying orientations, ethnic and religious backgrounds.

Jewish weddings- luxury weddings- Cliff Mautner Photography
Image by Cliff Mautner Photography

So at the end of the day attracting more business is the primary business goal for most people I know.

 

 

 

 

 

Styled Shoots Make Me Crazy!

OK, I said it!

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In blogging for some national sites and looking at images from styled wedding shoots that clients have been involved with, I see some crazy stuff.

Here are some things that make me crazy when I read blogs or submissions.

Do Something Unique!

I’ve seen your ‘original concept’ on Pinterest a hundred times. If it’s there, it is no longer original. Look at a new venue and build something around the interesting architectural details, the Brussels sprouts on caterers fall menu or something outside of the box.

Buy A Steamer!

More importantly, look at the details. I hate linen that is wrinkled and silverware that is set improperly. People come to you to be an expert in your field, regardless of what it is that you do. LOOK AT YOUR DETAILS!

If you are not the photographer or planner overseeing the event and your product is being represented, you should still be there protecting your best interest!

Show Something You Can Sell

I see centerpieces that are HUNDREDS of dollars, even thousands of dollars with the rest of the tabletop. If this concept is more than a slight reach for your current higher end client, you might not be helping yourself. Can your clients afford to do ten, fifteen or twenty of these tables?

Is it showcasing something you really can and want to reproduce over and over again?

Does it showcase something that is your brand? Don’t get talked into being part of a photo shoot that isn’t a product that represents you.

If you are planning a photo shoot and looking to submit it somewhere, don’t be afraid to talk to the publication to see what they are looking for.

When you submit please, please, please make sure that the images you share on your blog or send to a publication match the story you tell. The photos need to support the story you tell.

Once again, images are not read by search engines, the SEO rich text is.

You’re welcome!