Mind The Gap

No, I’m not talking about riding the London Tube when I say mind the gap.

It’s wedding award season so I’m talking about taking a serious look at how you display any of the “Best Of” awards you might receive.

Wedding Professionals - Best Of Awards - branding your wedding business - marketing in the wedding industry - wedding blogger

If you have ever walked into a restaurant and seen them proudly displaying a Best Of Award from 2010; you might have some idea what I’m talking about.

My brain automatically skips from whatever is in front of me in the restaurant to what have they done wrong in the last nine years that they have not won again. Not even once in nine years?

Wedding Professionals - Best Of Awards - branding your wedding business - marketing in the wedding industry - wedding blogger

Did they just stop displaying them? Do they have new owners? Has it really gone downhill? Do I really want to eat here?

Same thing with wedding businesses!

If you have won a wedding award in the past and have a gap of more than one year before receiving that award again; get rid of the old ones!

Start fresh!

That gap of two years or more may be enough to wipe out all of the positive juju your beautiful website, social media, and blogging have put in front of a couple.

Be proud that you have won the recent awards and move on from there!

 

 

STOP IT, JUST STOP!

Stop turning business away with your website and your blog.

On a DAILY basis I look at someone’s blog post, and while I’m reading I come to a hyperlink, this is a good thing.

Hyperlinks connect your blog post to other entities on the internet. Things like the venues where the weddings were hosted {which is something couple’s are probably searching} or a fabulous wedding gown shown by a famous designer.

However, I see one major, MAJOR mistake.

When you click the “insert hyperlink’ button…

blogging - blogger- wedding blogger- SEO - hyperlinks

You then add the URL to wherever you are linking…

But, you have to click the “OPEN IN NEW WINDOW” tab…

blog - blogger - blogging - wedding blogger - adding links to your blog - wedding ghost - ghost blogger

PLEASE If you do not click the tab a reader will click on that link in your blog post and be swept away to that site, it takes them away from you and your business.

The site you are sending them to could have multiple pages or another article or wedding gallery of interest and before you know it they have forgotten where they started.

SQUIRREL!

You are now completely out of their mind!

Stop sending your hard earned SEO juju away from your blog post!

Did You Blog Harry and Meghan’s Wedding?

If not, you may have missed a Royal opportunity!

royal wedding- Prince Harry - Megan Markel - Royal wedding - wedding blogger - blogger - blog - wedding

Seriously, it is sort of like being a sports writer and ignoring the World Series or the Stanley Cup.

When couples engage wedding industry professionals they most often want to work with professionals who are up to date on the trends of the day and what is going on in their industry.

Regardless of what it is that you do, there was some element of the wedding for you to focus on what relates to your business.

The fact that nearly everything they did will set trends in the industry is reason enough to look at the entire day.

Focusing on personalization of the wedding is a great start. Meghan potentially picked the gown designer for some very specific reasons. The designer she chose is British and the first female artistic director of the iconic French design house Givenchy, and she is a working, single mom.

The gown was simplistic in style and allowed the rest of the day and the personalization to take center stage. The sixteen-foot veil had nods to Great Britain and California in the floral patterns in the lace embroidery.

The floral décor was simple and had some of the same nods to flowers handpicked from Kensington Palace including white peonies, forget-me-nots and garden roses. The flowers were favorites of Princess Diana, and Meghan’s bouquet was placed on the Grave of The Unknown Warrior at Westminster Abby. The flowers from the wedding were made into bouquets and sent to hospice patients.

Special, meaningful details of the ceremony and the music reflected the couple.

The first of the two receptions was hosted by the Queen. It was a light luncheon featuring canapes and “bowl food”. Guests at the Queen’s luncheon enjoyed:

  • Scottish Langoustines wrapped in Smoked Salmon with Citrus Crème Fraiche
  • Grilled English Asparagus wrapped in Cumbrian Ham
  • Garden Pea Panna Cotta with Quail Eggs and Lemon Verbena
  • Heritage Tomato and Basil Tartare with Balsamic Pearls
  • Poached Free Range Chicken bound in a Lightly Spiced Yoghurt with Roasted Apricot
  • Croquette of Confit Windsor Lamb, Roasted Vegetables, and Shallot Jam
  • Warm Asparagus Spears with Mozzarella and Sun-Blush Tomatoes

The evening reception was a formal sit-down dinner prepared by the royal chef. It consisted of multiple courses selected by the couple, which included seasonal ingredients sourced from the Queen’s estates.

The couple opted for a DJ and the music selections reportedly included Prince Harry’s favorite house music.

So, regardless of what you do in the wedding industry, there were elements included in the wedding that will set trends in the upcoming year that you could be discussing in your company’s blog post and helping your SEO.

Relating everything back to what you do in your business is key.

And do not forget. A call to action to call you for more information on your services.

 

 

 

 

 

 

 

Investing Time and Doing It All Wrong!

True Confession:

Very little frustrates me as much as looking at someone’s blog, seeing that they have good content, a few links, good keywords and that they have invested time in renaming their images…

Only to open the images in a new tab and seeing that they have renamed them ALL WRONG!

No one, I repeat NO ONE is searching for Susie + John’s wedding except for Suzie and John, and they probably have seen the images already!

Very, very few people are searching the name of your company, most likely they have been on your site already OR are searching wedding photographer in Atlanta. or Central Florida.

Try adding items that couples are searching for. Start with the name of the city using Cleveland weddings, or Key West sunset wedding ceremony, or terms such as pink peony bouquet, and Groom in a blue suit.

Or, try renaming a photo of a bride using the gown designer, or the venue where the wedding was.

When was the last time you searched for John’s Plumbing and not a plumber in St Petersburg Florida?

Think outside the box when renaming your images. Look at how you search for something you’re looking for.

You would if you could…

…but you can’t, so you don’t.

Recently a lot of people are asking me exactly what I do and what makes it valuable. So, let’s start with the WHY and take it from there.

Why is hiring Wedding Ghost so valuable?

I don’t know anyone who would dispute the fact that every wedding, event or hospitality business has a website, and that your goal of having a website is to use it as a tool to sell your company 24/7.

Beyond that, you want people to find your website! People find your website when they go to a search engine and your page comes up! Simple as that!

The goal of a website should be to have well written text to attract search engines; and because people RARELY change the text on their website, having a blog where you update content on a consistent basis is a lightning rod for search engines.

Well written and consistent are the two important phrases! Well written means that there is text woven into your blog posts that includes the terms people are searching for in your industry. Also using descriptive terms that link you to other people, places and things that people are searching for adds to the value.

So, why aren’t people coming up on page one of search engines?

Because they aren’t writing consistently, they are not “feeding” the search engines and they typically aren’t using text that search engines are looking for.

What the Wedding Ghost does is write weekly blog posts for wedding, event and hospitality professionals. I have 30+ years in food and beverage, catering and wedding planning and events. I’ve worked in flower shops, bridal salons and spent time with dozens of event professionals learning about what they do and how they do it. I understand what makes good content and can write about what you do as well as tips and trends.

Weekly blogs are at least 300 words and include popular search terms for your industry, long tail key words (longer phrases people search). It should include backlinks wherever applicable (links to venues, colleagues and products) to help connect you when people search those businesses. I build a story around your Real Weddings / Events, write about your team, awards, client reviews, tips, trends to brand you as an expert in your field, in your market.

Then, I rename any photos included in the blog post to add terms search engines are looking for; I upload the blog posts and images to your blog platform, add hyperlinks and tags behind the scenes.

The typical blogger, in addition to coming up with content ideas, will spend 1 ½ – 3 hours writing, editing and posting blogs.   Quite often after this huge investment in time they still miss the mark by not using enough text, any words people are searching for, or rely on photos with no searchable information connected to it.

You would blog if you could invest the time, but you can’t, so you don’t blog and prospective clients can’t find you in their searches…

Wedding Ghost is looking to change this for you and blog for you, just like you would, with your voice if you had the time.

What makes good blogging?

Good blogging has two distinct parts… Good content and search ability.

Good content is anything that your prospective clients, fellow wedding and event professionals and the press might find interesting. It can range from Real Weddings and Events, to helpful tips on whatever service you might provide, talking about trends in your area of expertise to “Top 10” lists that readers might find helpful.

Keep Calm - Wedding Ghost - Blogger - Wedding Blogger - Freelance Writer - Mark Kingsdorf -

What engages the clients in your target market? Are your wedding couples looking for a unique experience or a fun interesting location?

A few weeks ago, I spent the day at our local zoo – while this might not seem like anything that applies to a guy who is a ghost writer for wedding and event professionals; you’d be 1000% wrong.

The zoo has some fun, interesting options for something like a rehearsal dinner; imagine your family and friends enjoying dinner in a space overlooking a lawn filled with giraffe, zebra and elephants. How about bringing two families together with a scavenger hunt after dinner?

The zoo was decorated for Christmas and filled with beautiful Christmas trees; each area had a business as a sponsor. Some were small businesses and others large corporations; some were adorned with pretty decorations and others included amazing branding for their business.

Christmas Trees - Blog - Tampa Zoo - Wedding Ghost - blogger

Imagine blogging about your company being part of a charitable event or fundraiser and connecting with prospective clients with similar interests.

The second part of a good blog is search ability; does the blog post include words that people are searching for?

Being able to tell the same story about the Tampa Lowry Park Zoo helps you get catalogued in search engines when anyone is searching those terms; whether it is for leisure, or planning a wedding or event. Think of the plusses if you already do weddings and events there, or want to get on their radar. Including words like Tampa Bay Wedding (insert profession – planning, photography, floral design, film making, etc.) all help to get your business found on the internet.

Blogging about your team donating decorations to support the Tampa Lowry Park Zoo along with Tampa International Airport, Panera Bread, Aloft Hotel Tampa links your business to things in your region people are searching for regardless of the reason.

Knowing how to weave a story about you and your company that is interesting, engages prospective clients and has terms that people are searching for will increase your visibility with clients and on the internet.