Did You Blog Harry and Meghan’s Wedding?

If not, you may have missed a Royal opportunity!

royal wedding- Prince Harry - Megan Markel - Royal wedding - wedding blogger - blogger - blog - wedding

Seriously, it is sort of like being a sports writer and ignoring the World Series or the Stanley Cup.

When couples engage wedding industry professionals they most often want to work with professionals who are up to date on the trends of the day and what is going on in their industry.

Regardless of what it is that you do, there was some element of the wedding for you to focus on what relates to your business.

The fact that nearly everything they did will set trends in the industry is reason enough to look at the entire day.

Focusing on personalization of the wedding is a great start. Meghan potentially picked the gown designer for some very specific reasons. The designer she chose is British and the first female artistic director of the iconic French design house Givenchy, and she is a working, single mom.

The gown was simplistic in style and allowed the rest of the day and the personalization to take center stage. The sixteen-foot veil had nods to Great Britain and California in the floral patterns in the lace embroidery.

The floral décor was simple and had some of the same nods to flowers handpicked from Kensington Palace including white peonies, forget-me-nots and garden roses. The flowers were favorites of Princess Diana, and Meghan’s bouquet was placed on the Grave of The Unknown Warrior at Westminster Abby. The flowers from the wedding were made into bouquets and sent to hospice patients.

Special, meaningful details of the ceremony and the music reflected the couple.

The first of the two receptions was hosted by the Queen. It was a light luncheon featuring canapes and “bowl food”. Guests at the Queen’s luncheon enjoyed:

  • Scottish Langoustines wrapped in Smoked Salmon with Citrus Crème Fraiche
  • Grilled English Asparagus wrapped in Cumbrian Ham
  • Garden Pea Panna Cotta with Quail Eggs and Lemon Verbena
  • Heritage Tomato and Basil Tartare with Balsamic Pearls
  • Poached Free Range Chicken bound in a Lightly Spiced Yoghurt with Roasted Apricot
  • Croquette of Confit Windsor Lamb, Roasted Vegetables, and Shallot Jam
  • Warm Asparagus Spears with Mozzarella and Sun-Blush Tomatoes

The evening reception was a formal sit-down dinner prepared by the royal chef. It consisted of multiple courses selected by the couple, which included seasonal ingredients sourced from the Queen’s estates.

The couple opted for a DJ and the music selections reportedly included Prince Harry’s favorite house music.

So, regardless of what you do in the wedding industry, there were elements included in the wedding that will set trends in the upcoming year that you could be discussing in your company’s blog post and helping your SEO.

Relating everything back to what you do in your business is key.

And do not forget. A call to action to call you for more information on your services.

 

 

 

 

 

 

 

Who are you?

Lately, I’ve been spending a lot of time reading wedding blogs; planners, venues, caterers, bakers, you name it I’ve looked at their websites and blogs.

I’m truly astounded at the number of businesses who claim “we are the top (fill in your favorite service) in our area”, ‘we provide personalized service and treat your wedding just like it was our own wedding”, “our team will hold your hand step by step throughout the planning process”

WHO?

Wedding ghost - blogger - wedding blogger - weddings - wedding planner - Master Wedding Planner - wedding blog

Who are you? I’m not sure about you, but I really like buying things and doing business with people I know (and like). Do you like when my server tells you their name! I like when my doctor or the guy at the garage introduces themselves.

Your first introduction to a prospective client is your website and your blog… you want to introduce yourself to them, connect with them and you want them to feel like they know you and trust you.

Additionally, including things like your name, the name of your business, the service you provide and the area you work in helps people searching the internet know they have the right site and it helps search engines catalogue you. They can’t find you if you don’t tell them about you.

“Master Wedding Planner, Mark Kingsdorf, is the owner of Wedding Ghost a freelance writer and blogger based in St Petersburg Florida; Mark writes blog and website content for wedding planners and wedding and event professionals across the country.”

Immediately you know who I am, what my credentials are, the name of my business and what services I provide. There are lots of words related to my business that attract search engines. {freelance writer, blogger, Master Wedding Planner, wedding, event professionals} not to mention my name and the business name.

An “About Us” page on your website or using several blog posts to introduce yourself and your team is a great way to really allow prospective clients to get to know you; I mean REALLY get to know you. Ideally, you want them to see a glimpse into your ‘Authentic Self’ so they can connect with you on an emotional level.

I lost my mother in my late 20’s, after battling breast cancer for more than a decade, I never ceased to amaze me when a bride or a mom commented on this fact during the planning process or our first meeting. Sharing in my biography that I founded a charity wedding cake competition in Philadelphia, Let Them Eat Cake, for City of Hope Cancer Center engaged people (both clients and other wedding professionals) who had an emotional connection to this cause.

On a much lighter side, the blog post featuring our West Highland Terrier, Saphi, was probably one of the most comments on blogs in my career. It appears there are LOTS of dog lovers out there!

saphi

It can be accomplished is a short Q & A format; writing a portion of your text in third person allows you to occasionally reinforce your name (branding you as an expert) and the name of your business and position in the market. It also makes it easier to talk about yourself when you write in third person too!

I’ve included comments on my passion for travel, my love of pizza (OK, it might be a bit of an obsession), my background as a chef and passion for healthy cooking, Disney, Yelp!, pets and my husband Chuck.

I love the people that sharing myself has attracted to my business; whether it was couples and families when I owned The Queen of Hearts Wedding Consultants or wedding and event professionals since launching Wedding Ghost.

Let people into your world, tell them about you, your business and the key players they will likely meet when working with you…You’ll find you attract people who are already invested in building a relationship with you.

 

 

 

Spreading Christmas Cheer!

The Wedding Ghost is ready to spread a little Christmas cheer.

Christmas Present

If you are the 25th wedding or event professional, with an existing blog, to comment on this blog post with the name of your company and your blog / web address you will win…

A review of your last 6-8 blog posts (regardless of how infrequently you might currently blog); along with a written evaluation of the content, text, links and images.

The perfect gift for your business; just in time for engagement season and a $200.00 value!

If you have a blog, post on a fairly regular basis and just aren’t seeing any results in terms of your search engine ranking, site visits or traffic flow; this might just do the trick.

Merry Christmas to all and to all a Good Night.

 

Are you using your blog correctly?

Blog (bläɡ)

noun
a regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.

verb
add new material to or regularly update a blog.
“it’s over a week since I last blogged”

It’s that simple…. regularly updated website or webpage. Consistency is the key, blogging on a regular basis keeps people coming back to see what else you have to say.

The sentence used in the example “it’s over a week since I last blogged” is HUGE; if you only talked to your best friend every couple weeks, or worse once a year… would they take much interest in you?

Conversational and informal is the next piece; people want to feel like you are talking to them, you’re telling them a story directly relating to them.

Do you have prospective clients coming to you, talking to you like they know you, know all about your business and believe in your reputation? Have they read recent recommendations from previous clients and wedding professionals you work with?

Part of blogging is Search Engine Optimization; using the correct words, links and tags to drive traffic toward your website / blog so you can be found in search engines. But also using content that brands you as  the expert in your field, that educates your prospective clients and attracts the press; and opens up a conversation so people want to engage with you and find out more.